When high quality sex store meets big advertising agency and renowned artist, it creates a beautiful and unsettling erotic short film. Here’s X for Coco De Mer.

X – Coco de Mer

Campbell from TBWA and photographer Rankin teamed up to make an art film for adult retailer Coco de Mer.

I guess it’s more about the sensations we feel when we watch the film, than what we’re actually watching. It’s cut fast, it’s surprising, it mixes a lot of different images so I feel like I don’t have time to realize what is happening but I am still enjoying the rush and my brains definitely sends out goose pimple to my clueless body.

Campbell says:

The erotic doesn’t get the same overt attention as everything else on the cultural menu, so we created a film to surprise, excite and most importantly, encourage people to delve that little bit deeper into their fantasies—to reignite that connection.

It might be a bit pretentious for my taste but it’s pretty cool that the mainstream and the adult world meet sometimes, without biting each other’s head off.

Coco de Mer: X from TBWA\London on Vimeo.